What significant event occurred during the 1960 presidential election?

The significant event during the 1960 presidential election was indeed the first televised presidential debate, which took place on September 26, 1960, between John F. Kennedy and Richard Nixon. This landmark moment changed the landscape of political campaigning and voter engagement in the United States. The debate demonstrated the powerful influence of television on public perception, showcasing how visuals and personal presentation could significantly affect election outcomes. Kennedy, who appeared more composed and confident on screen, is often credited with gaining an edge over Nixon, particularly among viewers who watched the debate live. This event marked a critical pivot point in how political campaigns were conducted, emphasizing the importance of media in shaping voter opinions.